SAFEGUARD YOUR
SOCIAL MEDIA
ASSOCIATIONS
SAFEGUARD YOUR
SOCIAL MEDIA
ASSOCIATIONS
Future proof your marketing partnerships with specialist influencer background checks.
HOW WE
Each engagement starts with understanding the problem, identifying objectives and structuring the fees.
Based on clear objectives, we provide a set price to achieve those objectives. No hidden fees. No added charges.
For complex objectives, we set a price for each stage of the engagement. Providing security that progress is made. Ensuring flexibility if objectives need to change.
Future proof your marketing partnerships with specialist influencer background checks.
Large and small brands alike are turning more and more to social media influencers at all levels to help with their marketing efforts. It’s a forward thinking way to create an army of brand spokespeople, who lean on their authority, expertise and position to market products to their target audiences in an authentic manner.
These influencers could be celebrities or just everyday people with a few thousand followers. But as a paid face for your company, should these individuals be held to the same standards as any full-time employee?
What may seem like an innocent marketing investment in getting some popular social media personality to snap a photo of your product and gain some brand awareness with a unique audience could end up into a public relations nightmare. We’ve found some unique cases where brands have been caught in a firestorm for not performing background checks on marketing influencers.
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HAVE SMARTPHONES
Of people 10+ in a household, 99.3% have smartphones and internet access
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FOLLOW SM INFLUENCER
54% of HK people follow some type of social media influencer
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INFULENCED PURCHASES
From HK group survey of 2.5K, 55% purchase products because of influencer promotions
The 3 Crucial Areas To Consider When Hiring An Influencer
INFLUENCER REPUTATION
Background checks on marketing influencers can help identify any negative perception associated with them. Just as influencers can help increase engagement, any negativity associated with them can rub off on your brand.
A partnership with a positively received influencer is now a major goal for any campaign and doing due diligence on their history is a must in this new age of social media marketing and advertising.
INFLUENCER RELEVANCE
Influencer marketing is all about getting a foot hole in someone’s social media following. Does the marketing influencer you’re prospecting to work for your company actually fit your audience? The amount of money such Instagram and other marketing influencers are able to make is largely dependent on the kind of pull the person has. A background check can help ensure the influencer is who they say they are, and are not misleading you for a paycheck.
INFLUENCER ENGAGEMENT
It might not be all about what an influencer is posting, but it could be what they’re liking or retweeting that can get your company in hot water. Often times, a celebrity’s social history can come back to haunt not only them, but the brands that pay them to be a spokesperson. We don’t only check how engaged they are online, but also dig into their social engagement history, and the sentiment of that engagement through all their multi-media channels.
Case Study
Olympic swimmer Ryan Lochte lost four major brand sponsorships after making false claims of an armed robbery while in Rio for the 2016 Summer Olympics. Brands like Speedo and Ralph Lauren were left to make statements distancing themselves from Lochte, who was making media rounds apologizing for his mistakes. Not exactly the best coverage for those big brands.
Brands are now doing their homework before properly selecting the right influencers to promote them. For example, L’Oreal was one of the first big brands to institute background checks on all social media influencers — even though they are not employees of L’Oreal.
Case Study
Olympic swimmer Ryan Lochte lost four major brand sponsorships after making false claims of an armed robbery while in Rio for the 2016 Summer Olympics. Brands like Speedo and Ralph Lauren were left to make statements distancing themselves from Lochte, who was making media rounds apologizing for his mistakes. Not exactly the best coverage for those big brands.
Brands are now doing their homework before properly selecting the right influencers to promote them. For example, L’Oreal was one of the first big brands to institute background checks on all social media influencers — even though they are not employees of L’Oreal.
OUR INFLUENCER BACKGROUND CHECK SERVICES INCLUDE
At Futurum Asia, we unearth the details that matter. We can help you ascertain the social media background and reputation of your potential marketing influencer partnerships. These checks are done in a tactful and discreet manner, so you can be sure that you won’t jeopardise your relationship with your subject.
“We strive to get results swiftly and professionally, operating tirelessly even in the most challenging of cases. Taking the journey with you from start to finish, helping to uncover angles you may not have thought of or explore avenues which in our experience provide results.”
– James Ellender
(Managing Director – Asia Pacific)
About
FUTURUM ASIA
Futurum was established in 2014 by a group of Ex-UK police and special operations officers. Since then we have served a multitude of government, commercial and private contracts in over 50 countries globally. In recent years due to demand, we have expanded our APAC regional presence by establishing a head office in Hong Kong. This has enabled us to better service the specialist needs of our corporate and private clients with interests in Asia.
With our team having decades of experience in the law enforcement, intelligence, investigation, and the risk sectors – we are in the unique position to help our regional and international clients, no matter the challenges they face.
Reliability, transparency and honesty are our key values. We take pride in getting results for our clients efficiently and professionally.
About
FUTURUM ASIA
Futurum was established in 2014 by a group of Ex-UK police and special operations officers. Since then we have served a multitude of government, commercial and private contracts in over 50 countries globally. In recent years due to demand, we have expanded our APAC regional presence by establishing a head office in Hong Kong. This has enabled us to better service the specialist needs of our corporate and private clients with interests in Asia.
“
We strive to get results swiftly and professionally, operating tirelessly even in the most challenging of cases. Taking the journey with you from start to finish, helping to uncover angles you may not have thought of or explore avenues which in our experience provide results.
“
James Ellender
(Managing Director – Asia Pacific)
With our team having decades of experience in the law enforcement, intelligence, investigation, and the risk sectors – we are in the unique position to help our regional clients, no matter the challenges they face.
Reliability, transparency and honesty are our key values. We take pride in getting results for our clients efficiently and professionally.
Be Informed and Safeguard your Future with Futurum Asia
Be secure in your influencer hires and protect your brand. Get in contact with us today and have the information you need to make the right choice.
19/F, Two International Finance Centre, 8 Finance Road, Hong Kong Island, HKSAR
Landline: +852 3101 7441
Whatsapp: +852 6537 0397
OFFICE HOURS BY APPOINTMENT
Monday – Friday
9am – 9pm